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Finding Out "What Good Looks Like" in Your Business


Getting clear on where you are going is vital for you to focus actions.

By measuring what you do against an ideal, your activities will be focused and efficient.

The challenge is to look at your business (or even your life - this works all round!) and ask yourself and/or your team of colleagues in your business, the following question:-

"What does good look like"

So how do you find out 'what good looks like' then?

Here are some activities you can undertake which will help you get clear.
  1. Segment your business into chunks, maybe sales, personnel, customer service, return on investment etc. Your business areas are specific and unique.
  2. Describe perfection in that area of your business. Describe it fully, what it will look like, sound like, feel like. More, describe in as much detail as possible, what you will be seeing, hearing, sensing as you experience that perfect state of your business.
  3. Separately, draw your team together and get them to do the same and between you, as a team, create a written description for the state of perfection in each of your business areas.
  4. Publish publicly that description for every one of your people to see and be aware of.
  5. Create mini-teams with vested interests to generate underlying statements of intent, in detail, about what that 'good will look like'.
  6. Create a commitment to measure each and every single action, anyone in the team takes, towards these states of perfection.
Now you know what good looks like and how to leverage this knowledge, for the future, in helping you very precisely control the action steps you take, thus maximising impact as well as effieciency.



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Copyright 2006 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value, unchanged and with the live link - thank you)

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© 2006Coaching Businesses to Success.
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